This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from simrun-chopra.myshopify.com (the "Site"). It also describes how your personal information is collected, used, and shared when you use our application, HEAL by nurrish, and the services provided through it, including our AI-powered conversational assistant. In this Privacy Policy, references to the "Site" include the HEAL by nurrish application where the context requires. HEAL by nurrish is operated by Nourish with Sim LLP.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

• Cookies — data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable them, visit allaboutcookies.org.
• Log files — track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), payment details, email address, and phone number. We refer to this information as "Order Information".

Information you share in conversations

HEAL by nurrish includes an AI-powered conversational assistant that provides nutrition and wellness support as part of our services. When you use the assistant, we collect the messages you send, the responses generated, and the information you choose to share in those conversations.

Depending on what you choose to tell us, this may include information relating to:

• the food and meals you eat;
• nutrition;
• exercise and physical activity;
• your goals;
• your preferences;
• your wellness; and
• other health-related information you choose to share.

We refer to this information as "Conversation Information". You choose what you share with the assistant.

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information and Conversation Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site — for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

How we use Conversation Information

We use Conversation Information to provide the conversational assistant and to give you nutrition and wellness guidance that is relevant to you.

To generate a response, the messages in your conversation, together with relevant information from your HEAL profile, are processed using third-party artificial intelligence services. Our assistant is built using Pydantic AI, which is the framework we use to build and orchestrate the assistant. The artificial intelligence models that generate the responses are provided by OpenAI, an external service provider. More detail is set out in the section on sharing your personal information below.

Relevant information from your conversations

Not everything you say in a conversation is retained in the same way. We may identify information from your conversations that is relevant to your ongoing nutrition and wellness journey, and store that information as part of your HEAL profile and your nutrition and wellness history with us (your "longitudinal record"). For example, a goal you set, a food preference you mention, or a change in your routine may be recorded in this way.

We use the information held in your longitudinal record to:

• understand your progress over time;
• maintain continuity between conversations, so that you do not have to repeat yourself;
• personalise future conversations and recommendations; and
• provide nutrition and wellness guidance that is more relevant to you.

Your longitudinal record is not a complete transcript of your conversations. It is a record of the information we have identified as relevant to your journey. Our practices in relation to the raw conversation data itself are described in the Data retention section below.

How your longitudinal record is held

Your longitudinal record is held in a structured health-record format based on an internationally recognised healthcare data standard (HL7 FHIR). We use this format so that your information is organised consistently and can be understood by health systems if you ever choose to share it.

Information recorded from your conversations is recorded as something you have told us. It is not a diagnosis and it is not a clinical finding confirmed by a doctor or other health professional. Nourish with Sim is not a healthcare provider, and your longitudinal record is not a medical record maintained by a clinician. If you share it with a healthcare professional, they should treat what it contains as information reported by you.

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here, or opt out here.

We also share information with the third-party service provider that powers our AI-powered conversational assistant. The messages in your conversation, together with relevant information from your HEAL profile, are sent to OpenAI, which provides the artificial intelligence models that generate the assistant's responses. Pydantic AI, which we use to build and orchestrate the assistant, is a software framework and is not a separate recipient of your information.

OpenAI's published documentation states that data submitted through its API is not used to train or improve OpenAI's models unless the customer explicitly opts in, and that API inputs and outputs may be retained for up to thirty (30) days for the purpose of detecting misuse before being deleted, unless a longer retention period is required by law. These practices are determined by OpenAI and may change from time to time. You can read more about how OpenAI handles data submitted through its API here.

Your longitudinal record is held in a separate Patient Longitudinal Record application, which stores your nutrition and wellness history in the structured format described above. Where that application is operated by a service provider on our behalf, name that provider here. We do not sell your health information, and we do not share your longitudinal record with any other party except as described in this Privacy Policy or with your instruction.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

The bracketed line above is an unfilled placeholder carried over from the source document — worth completing (or removing) before this policy is published.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page here.

You can opt out of targeted advertising using the links below:

• Facebook: facebook.com/settings/?tab=ads
• Google: google.com/settings/ads/anonymous
• Bing: Microsoft Advertising personalised ads policy

Additionally, you can opt out of some of these services via the Digital Advertising Alliance's opt-out portal here.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

Wherever you are located, you may ask us to access, correct or delete the personal information we hold about you, including Conversation Information and the information held in your longitudinal record. To make a request, please contact us using the details below. You choose what you share with the assistant, and you may choose not to share any particular information.

Because your longitudinal record is held in a standard health-record format, you may also ask us for a copy of it in that format, which you can keep or share with a healthcare professional of your choosing.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We retain the information held in your HEAL profile and your longitudinal record for as long as you hold an account with us and for as long as is necessary to provide our services to you, unless and until you ask us to delete it.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

By using this platform you agree that you are over 18 years of age.

Minors

The Site and the HEAL by nurrish app is not intended for individuals under the age of 18 years.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@simrunchopra.com or by mail using the details below: